has over twenty years of marketing experience in both traditional and all forms of digital media. Phil is an expert in planning, executing, testing and analyzing search performance and the attributional impact of other marketing channels on paid search. Phil takes a high-touch, hands-on approach to campaigns, optimizing toward marketing objectives (growth and efficiency) and hitting the target KPIs for branding and direct response in verticals ranging from healthcare, automobile, consumer product goods and more.
Certified in Google AdWords (Fundamentals, Search Advertising, Display Advertising, Video Advertising, Shopping Advertising and Mobile Advertising), Google Analytics, Google Tag Manager and Bing Certification, his knowledge and passion will help your business succeed.